Jo is a successful tech entrepreneur and the co-owner of an award-winning global mobile technology company, Active Digital. She is a motivational speaker, who specialising in encouraging girls and young women to find their strengths and build their confidence.
In 2016, she started her Guilty Mother blog about parenting, work-life balance and how we can instil resilience into our children. The blog now has over 55,000 followers. As a freelance writer, Jo shares her business, leadership, and parenting advice on raising girls with several media platforms including The Guardian, The Telegraph, Sky News Daily Podcast, The BBC and Grazia magazine.
Jo’s talk appeals to both girls and boys. She has a keen interest and a focus on girls due to the many reports she had read over the years, stating that girls still lack confidence in pursuing careers in science and technology.
The OECD* said that gender differences in ‘self-confidence’ could be the key difference. Even though girls might achieve better academic results, there is still a reluctance to apply for jobs. There were also findings that parents were more likely to push boys towards careers in science and technology. There is a drive currently ongoing to encourage more girls to adopt a future in science and technology.
“Believe in yourself” might sound cheesy or a cliché and according to research published by the OECD* it’s not a motto – it’s an economic strategy. So, could a lack of confidence and self-esteem be playing a huge part in the future academic success of girls? Jo has presented for Microsoft, Apple European HQ, Telefonica O2, Tesco Bank and The Federation of Small Business to name just a few.
In October 2021, Jo published her first book with DK, Rise of the Girl - Seven Empowering Conversations to have with your Daughter. Available in hardback, audible and kindle. It is still trending in the Top 100 parenting audiobooks even two years on!
Watch Jo in action: https://www.youtube.com/watch?v=5zL0r1-qsEw
* The Organisation for Economic Co-operation and Development (OECD)
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