Following the release of the first Tony Hawk Playstation game in 1999, James instantly became hooked on the concept of skateboarding. Fast forward 6 years to 2005, at the age of 12 he finally took the step to purchase his own skateboard, and from there his love for the sport never faded.
Picking up footwear and drink endorsements at 15, James moved swiftly to become a rising name on the UK circuit. Following 3 years of contests and travelling, at the age of 18 James was invited to become the first ever skateboarder to represent British action sports clothing brand, ‘Animal’, who have since named him “one of the country’s most progressive skaters”.
Through skateboarding, James embarked on pursuing other talents in the field of presenting, kicking off his career working with companies such as Sky, Coca Cola, Animal, Element Skateboards and more.
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